Lululemon

Apartment Bartender was invited to attend Lululemon’s Men’s Huddle in Detroit, which is an exclusive 3-day men’s retreat focused on fitness, self-development, teamwork, and camaraderie.

The purpose of these huddles is to build brand advocacy, and to help drive awareness around Lululemon men’s apparel, seeing that the majority of the population isn’t aware that they make product for men.